GoChop Privacy PolicyEffective Date: 10 Sep 2024As a user of our web app and associated recipe management functions and services ("GoChop Services"), we understand the importance of your privacy and are committed to protecting your data. This Privacy Policy outlines the types of data we collect and we generally handle it across your use of GoChop Services.Our practices comply with applicable privacy laws, including the Personal Data (Privacy) Ordinance (Cap. 486) in Hong Kong and the Personal Data Protection Act 2012 in Singapore. This Privacy Policy has been designed to meet the requirements of these laws, ensuring your personal data is handled with care and in compliance with applicable legal standards. By using GoChop Services, you agree to this Privacy Policy. If otherwise, your only option would be to refrain from using GoChop Services.
    1.
    Who Are We? We are GoChop Production (“GoChop” for short) – a company operating under Hong Kong’s law. We are responsible for the data collected about you in connection with GoChop Services. This means that we determine how we and the third parties we partner with handle your data. If you have any questions about this Privacy Policy and how we handle your data, please do not hesitate to contact us at [email protected]
    2.
    What Data Do We Collect And How Do We Do It?What Data Do We Collect And How Do We Do It? To provide you with the best possible experience on GoChop Services, we collect various types of data about you and your interactions. In short, this data helps us to personalize your experience, improve and ensure GoChop Service’s continuance, and comply with the law. The types of data we collect across your use of GoChop Services may include the following:
    a.
    Registration data:This may include your name, email address, phone number, password, and similar data you provide when creating an account on our web app. If you create an account with the Facebook or Google authentication methods, Facebook and Google may provide us with the data you make available on their services. This may include your email address, name, and photo. You can learn more information about social media authentication features on Facebook and Google.
    b.
    Contact data: Aside from creating an account, you may also provide us with your email address and phone number when you contact us or use some GoChop Services. This may include when you contact us, subscribe to our mailing list, or submit your shipping address.
    c.
    Content data: We collect the recipes you add to your calendar or account, photos, and similar content you submit to our web app. You may provide us with this data willingly by importing them from your device or saving them from those available on the web app.
    d.
    Shipping details:If you order ingredients from us at our partner stores, they may provide us with information about your order, including your shipping address.
    e.
    Payment method data:If you choose to purchase ingredients using the pickup point, which requires us to purchase ingredients on your behalf and notify you of a vendor pickup location, we require you to submit your payment method information, such as your credit card number, expiry date, name, and billing address on our secure payment page.
    Please note that the payment data collected is not stored in our database but transferred directly to our third-party payment processors to process your payments. Also, if you use the home delivery option when purchasing ingredients through our web app, your payment method data is collected and handled by the vendor whose app or website you shop from directly. Their privacy policy governs their use of your payment data at that point.
    f.
    Purchase history:This may include your past orders, payment methods used, items ordered, and so on. This data is provided to us by third-party partner apps. We may also obtain some of this data automatically using cookies and tracking technologies.
    g.
    Device properties:This may include your device IP address, browser type, operating system, geolocation, and settings. We use cookies and third-party tracking tools to collect this information automatically when you access our web app or interact with certain pages and features.
    h.
    Usage data:We collect data relating to your use of our web app, including pages visited, recipes saved, duration of use of certain pages, your searches, navigation paths, session information, and performance data. Please note that this data is anonymized and cannot identify a specific user. We collect this data automatically using cookies and third-party tracking tools.
    We want to inform you that for any data you willingly provide or submit to us, you have a right not to provide or submit it. However, we require the data to provide GoChop Services. So, if you do not provide it, it is practically impossible to provide you with GoChop Services.
    3.
    Cookies And Tracking:
    a.
    What are cookies?Cookies are tiny bits of data that websites store on the browsers of their users to access certain information about their devices and perform certain functions. Please note that cookies do not contain viruses or any harmful elements.
    b.
    Why do we use cookies?We use cookies specifically to enable certain functions on our web app, such as storing user recipes in their calendars, authenticating and securing our web app, managing user sessions and settings, personalizing GoChop Services, remembering user saved items and preferences, enabling users to navigate seamlessly, gathering usage analytics for insights, and improving users’ browsing experiences.
    c.
    What other tracking technologies do we use?We may also use certain other tracking technologies in connection with cookies. These tracking technologies may include pixels, beacons, tags, and clear gifs. They are similar to and work the same way as cookies but with specialized purposes.
    d.
    What types of cookies do we set?
    We use the following types of cookies on our web app:
    We may also use certain other tracking technologies in connection with cookies. These tracking technologies may include pixels, beacons, tags, and clear gifs. They are similar to and work the same way as cookies but with specialized purposes.
    i.
    Necessary cookies:These are used to enable basic features on the web app. Their functions may include, without limitation, aiding site security, remembering browser settings, authenticating users, and managing user login management.
    ii.
    Analytics cookies:These are used to gather analytics about users on our web app anonymously. We use the information gathered through these cookies for research and web app improvement, detecting issues and errors, monitoring violations of our User Agreement, marketing, etc.
    e.
    Who sets cookies?We are responsible for the necessary cookies set on the web app. However, some of the cookies on our web app are set by third parties providing services on our behalf. For example, Google embeds cookies on our web app through Google Analytics to gather analytics; YouTube may embed cookies to enable them to track views on videos watched; and Facebook may embed cookies and pixels to aid in Interest-Based Advertising (described in section 5 below)
    f.
    When are cookies deleted?Cookies can be either “session” or “persistent” in terms of how long they remain on your browser. Session cookies are those cookies that are set to expire after a browsing session – i.e. when you close your browser. Persistent cookies, on the other hand, do not expire after a session but have their set expiry dates, which may range from minutes to months (unless earlier deleted by a user).
    g.
    How can you manage cookies?You have a choice regarding our use of cookies. You can accept or reject cookies at any time. Simply use the cookie banner on the web app to select the types of cookies you accept. Also, most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This setting is available via the privacy settings of your device browser. Please note that if you choose to disable cookies, some features of our web app may not function properly or become unavailable.
    4.
    Analytics ToolWe may utilize Google Analytics, a third-party analytics gathering tool provided by Google (and/or similar analytics tools). This tool is responsible for the usage and analytics data we gather automatically about how visitors use our web app. The data gathered by Google Analytics is mostly considered non-personal i.e., it cannot be associated with a natural human – except for the device IP address, which may be considered personal data under certain laws. You can opt out of Google Analytics from tracking your use of the web app by rejecting analytics (as provided under the cookies and tracking section above). You can also install the Google Analytics Opt-out Browser Add-on provided by Google.
    5.
    Interest-based AdvertisingWe may engage in online marketing, including social media advertising, targeted advertising, and remarketing (which we collectively refer to as “Interest-Based Advertising”), where We provide you with personalized content and advertisements tailored to your online preferences and interests. This means that we may display ads on third-party platforms, such as Facebook, Google, and YouTube, based on your interactions with our web app, as well as your browsing behavior and other personal data. These ads may also include a reminder to purchase any items you viewed or saved to your cart on our web app.